Shigesato itoi bookshelves

Japanese game designer and copywriter

Shigesato Itoi (糸井 重里, Itoi Shigesato, born November 10, ) is a Japanese copywriter, essayist, lyricist, game designer, and actor. Itoi is the editor-in-chief of his website and company Hobo Nikkan Itoi Shinbun ("Almost Daily Itoi Newspaper").^[2] He is best known outside Japan for his work on Nintendo's Mother/EarthBound series of games, as well as his self-titled bass fishing video game.

Writing

During the s Itoi established the profession of writing copy for advertisements among the general public in Japan. In , he co-authored a collection of short stories titled Yume de Aimashou ("Let's meet in a dream") with writer Haruki Murakami.

Amazon.com: Potensharu.: 9784865010428: Shigesato Itoi: Books

Later Itoi branched into writing essays, lyrics, and designing video games. He is best known outside of Japan for Nintendo's EarthBound, released in in Japan (as Mother 2: Giygas Strikes Back) and in in North America.

In , Itoi began using the Internet and bought